The way we define and deliver green buildings has remained largely the same for three decades. The expert-driven process is widely regarded as prescriptive, technical, static, exclusive and expensive. It is still difficult for most people to know why green buildings are better for them than the conventional property across the street.

At Monomoy we anticipate (and through our work accelerate) a new approach to green buildings by developing frameworks and tools to make sustainability more participatory, personal, dynamic, transparent and free. We know that people want to understand more about where they spend most of their time. And most of their money.

We are beginning to learn just how much places impact our physical and mental health — and how sustainability can boost both. Linking and then improving environmental and personal health in buildings is not only possible, it is inevitable.


Because technology, social media and new digital platforms allow us to generate, consume and share information about our personal environments as never before. We are making stronger connections between where we are and how we are, all the time. Think of the opportunities for businesses and individuals to make greener and healthier choices about places based on information they never had before.

It is not a stretch to suggest that the next market to go natural (or even organic) is also the world’s biggest — real estate. Other sustainable products have had a similar trajectory, remaining niche and underdeveloped until consumers could see both environmental and personal benefits to their choices.

At Monomoy, we spend a lot of time thinking about this — and readying our clients for the changes to come.